What is Email Integration? (With Benefits, Uses and Tips)

Email integration improves businesses by establishing strong relationships with contacts and consumers. It helps you organize all the information about your contacts in a single platform and streamlines your email process. If you are part of your company’s sales or marketing team, understanding email integration can help you improve your overall productivity and sales. In this article, we discuss the definition of email integration, explore the benefits and uses of this process, and list suggestions for promoting strong integrations.

What is Email Integration?

Email integration refers to the process of combining email marketing tools to develop robust marketing strategies. Email marketing allows you to send emails to your customers and contacts for a specific purpose. This encourages increased results and leads. Email integration tools can combine systems, tools, and software to create a seamless approach to marketing. You can use a CRM or point-of-sales system to create relevant and personalized emails.

Email integration reduces the time it takes to send emails to individual contacts by providing you with customization tools and analytics that increase your knowledge of your target audience. This integration also allows you to sync your online retail store with your email marketing campaigns. It allows you to create predefined lists that accommodate the needs of particular contacts. For example, you may see an increase in the number of abandoned vehicles on your website. In this case, you can send an email to people who leave their carts reminding them to complete the purchase.

related: how to manage your email

What are the benefits of email integration?

Some of the benefits of using email integration in your organization include:

developing lists

Email integration creates lists that contain your entire mailing list. This makes it easier to send newsletters to consumers and viewers and allows for the integration of consumer data across multiple channels. Email integration also helps you build contacts by syncing information from these channels and collecting contact information. It saves you time and increases productivity by ensuring that you have all the necessary information in one place.

related: 7 Email Segmentation Tips to Help Grow Your Email List

targeted email

Email integration allows you to use targeted email and ensure that the right contacts receive the information they need to make decisions about products. For example, email integration can provide you with information about which contacts own a dog and later allow you to send coupons to these contacts. Email integration also identifies the best time to send these emails to your contacts to ensure that they receive it when they are most likely to purchase products. This both increases productivity and increases sales.

related: how to address email

personalized email

Email integration ensures that you personalize email for particular consumers. This happens because you collect relevant information about your consumers over time. For example, you can send an email that addresses a contact by their first name. Personalizing email requires you to identify your consumers’ purchase history, browsing history, interests, and what items are in their abandoned cart. This encourages interaction between you and your customers, which increases your overall sales.


These tools allow you to automate the mailing process, which increases your productivity and lightens your overall workload. Your email integration software can send automated emails to new customers with happy birthday wishes and other relevant emails that don’t require your immediate supervision. This automation is beneficial because it ensures that customers get the information they need quickly and promotes continuous communication between you and consumers. For example, you can create an automated email chain that sends happy birthday wishes to your consumers. It shows consumers that you care about the established professional relationship.

related: What is Email Automation?

return on investment

Email integration impacts your return on investment (ROI) by monitoring the sales resulting from this integration as well as the ROI of each campaign. These metrics identify your overall ROI based on the email campaign and allow you to decide who to continue working with and which ones to remove entirely. Identifying the ROI of different email campaigns gives you insight into consumer preferences and provides you with additional data to develop future campaigns.

access to email integration

Here are some ways you can use email integration to improve your business:

two way email sync

Email integration lets you link both your calendar and existing conversations with consumers. You can then associate and deal with incoming messages with relevant contacts. This allows you to record consumer reactions, as well as which campaigns they may find most beneficial. By using two-way email sync, you can create greater transparency between yourself and consumers.


You can divide your consumers and contacts into smaller groups based on their overall buying behavior. It also requires you to consider how they respond to emails and which campaigns are most effective for particular contacts and buyer personas. For example, you can group contacts who like specific movie genres to create targeted campaigns later.

information update

Email integration provides users with real-time information about consumers and contacts. Email integration synchronizes this data across platforms to ensure that you have accurate information when developing email campaigns. This improves leads and establishes stronger communication between you and your contacts.

Tips for Email Integration

Here are some tips for strong email integration:

be persistent

When using email integration and email marketing, you may find it beneficial to be consistent throughout campaigns. For this you need to develop an overall understanding of your brand and promote this brand to consumers and contacts alike. You generally want your contacts to know who the email is from from the moment they open the inbox. You can do this by using a strong logo, special brand colors, and hypertext.

understand your audience

Understanding your target audience gives you more information for email marketing campaigns. You may find it beneficial to go beyond the idea that this is your target demographic group and learn why your contacts buy particular products. It helps you set up a strong email marketing strategy and gives you more insight into your email integration and automated emails.

develop landing page

Email integration allows you to develop landing pages for contacts. It may be best to consider these landing pages and whether they help you accomplish particular goals. Your landing pages usually require a smooth transition from your email copy to the page itself. For example, when sending contact information about particular products, you may find it beneficial to send them to a landing page about those products rather than your homepage.

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