Corporate Events: Definition, Types and How to Hold One

Corporate events are an effective way for companies to engage with employees or customers. If you have a role in the management, marketing or human resources departments of an organization, learning about corporate events can help your career. You can learn to organize different types of corporate events through research and preparation. In this article, we discuss what corporate events are, how to organize one, and list the most common types of corporate events.

What are Corporate Events?

A corporate event is one that is sponsored by a company and focuses on its employees or customers. There are many reasons to organize a corporate event, with some of the most popular being:

  • Educating employees or members of the public about the various concepts promoted by the organization
  • Motivate employees by rewarding them for their work
  • To celebrate various milestones of the company with customers, employees or both
  • To mark a significant organizational change within the company
  • To encourage collaboration and networking between various institutions

Connected: How to become a Corporate Event Planner

How to Organize a Corporate Event

Consider following these steps when planning a corporate event:

  1. Make sure it has a clear purpose. Before planning the various aspects of the event, you need to make sure you know exactly what goals are needed to achieve it. Once those are clearly determined, you can begin to think of ways in which to host an event that resonates with its target audience.
  2. Calculate a realistic budget. You need to know how much money you have on hand before you can determine the kind of event you are planning and the scope. When determining how much money you need, it’s usually a good idea to add 10% to your estimate for emergency expenses.
  3. Set deadlines for all project preparation phases. Planning an event refers to a variety of actions that often need to be done in a specific order, meaning that one delay can automatically lead to others. Once you have your budget, make a list of all the necessary tasks and set clear deadlines for each.
  4. Choose who your audience is. Your audience is usually closely tied to the purpose of the event. Regardless of the occasion and the type of audience you hope to attend, it is important that you identify this before planning the actual event.
  5. Select the overall theme of the event. Once you know what your goals are, what the budget is and who the event needs to appeal to, you can begin to work on an overall theme and a format that will be appealing to guests. The exact details depend greatly on other factors, but as a general guideline, interactive events tend to be more popular and engaging than static ones.
  6. Select a location. The location of the event is also closely related to your goals, budget and audience. For this reason, you should choose a location only if you know as many details as possible, so your chances of selecting a suitable location will improve.
  7. Plan the event schedule. After selecting the venue, you need to start planning how the event might unfold. Make sure all necessary professionals, such as photographers, decorators and caterers, are booked and know what their role is.
  8. Advertise your program. Regardless of the size of the event, you have to make sure the people you want to attend are aware of it. There are many ways you can do this online, such as email, networking websites, forums, and industry-specific directories.

Connected: 25 types of jobs in events

11 types of corporate events

These are some of the most popular types of corporate events:

1. Conference

The main purpose of a conference is to connect with the target audience and give them relevant information, usually to educate or inspire them. They are also good opportunities to foster networking and collaboration among attendees. Conferences typically last at least a full day, are held in convention centers or hotels and feature a keynote speaker as well as several other speaking sessions on a variety of topics.

2. Product Launch

As their name suggests, launches are corporate events organized for the purpose of announcing a new product or service provided by the company. Their role is usually to inform potential customers and the media about the new product or service. However, the companies also aim to expand the level of awareness beyond the people actually attending the launch.

3. Trade Show

The main purpose of trade shows is usually to connect companies with potential customers. Some companies may choose to host or participate in a trade show as a way of cementing their image of a prominent name within a particular industry. They are usually held in large indoor or outdoor venues and various companies pay for space, advertising and potential speaking opportunities.

Connected: Take up event management as a career

4. Appreciation Ceremony

The purpose of such an event is to show appreciation for the company’s employees or its customers. They are generally informal and can have a wide range of possible activities. Some of the most popular places for an appreciation event are restaurants, theaters, playgrounds, music venues, popular events, and leisure venues.

5. Team-Building Activities

Companies organize team-building activities to improve employee morale and collaboration. They give their employees the opportunity to spend time in an informal environment and get to know the non-professional aspects of their personality. Most team-building activities are conducted outdoors, usually in natural surroundings and are organized by specialized companies.

6. Board Meetings

Board meetings are opportunities for members of an organization’s board of directors to come together and review company activity and performance. Board members often use the findings drawn after board meetings to draw conclusions about the company’s future strategies. They are generally conducted at specific time intervals and their location depends on the size of the organization.

Connected: Corporate Communications: What It Is, Why It Matters and 5 Key Functions

7. Shareholder Meetings

Shareholder meetings are a way for a company to demonstrate its operational performance, strategies, and future goals to its shareholders. Depending on the type of organization and the number of shareholders, these events vary from small meetings to large-scale events. The main objective of the company is to maintain the confidence of the shareholders in its future.

8. Company Milestones

Some companies choose to host festive events for various milestones or anniversaries. Their size and scope vary depending on the nature of the company, but they are similar in structure to appreciation events. They vary from small internal gatherings to large events involving customers, vendors, and members of the local community.

9. Congressman

Congresses are similar in structure to conventions but focus on a specific topic. They are usually an opportunity for experts in a certain field to come together and discuss a variety of topics relevant to that specific field. Seeing the opportunity to learn new concepts and practices within a certain niche, companies often send their employees to Congress as a way to expand their skills.

10. Awards Ceremony

These events are organized either by a particular company as a way of rewarding its employees, suppliers, customers and other stakeholders or by the entire industry to celebrate their best performers within a specific time period . Internal award ceremonies improve morale and generally make the relationship with the company more enjoyable. Industry-wide awards ceremonies, however, are used by companies to promote their business and establish themselves as industry leaders.

Connected: Event Coordinator Skills: Definition and Examples

11. Company or Industry Sports Tournament

Companies host various sports tournaments among their employees or departments to allow employees and their families to interact with each other. Corporate sports events are those in which more companies within the same industry send some of their employees to represent them in a friendly competition. Depending on the exact game, corporate sporting tournaments may take place in public parks or special venues.

Back to top button